Color Concepts

Give Bowlers a Full-Spectrum Entertainment Experience

“The synthetic value of colors, which is the ability to create stimuli related to other senses such as smell and taste, is vital in a bowling environment. There needs to be a balance to ensure adequate concentration and support for recreational or competitive activities on the lanes, while providing maximum visual comfort for spectators from the settee, concourse or restaurant areas. For owners or investors who are looking to create or renew the image of their facility, I would suggest being open to the culture of chromatic design and color concepts, focusing specifically on the consumer and functional areas within the facility. It’s also important to introduce elements of surprise, curiosity and interaction with the users into the color palette– to emphasize not only the aesthetic features of the elements, but also the technical and functional elements. It is important to create a look and image that brings the center to life the whole day—not just in the evenings. Lastly, it is important to be objective, involving your designer or architect if needed, and to choose the right colors for each space and for the way you want consumers to use these spaces.” - Massimo Caiazzo, Designer and Professional Color Consultant, Italy