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New Center is a Vision for the Future of Dining and Entertainment

Restauranteurs open new boutique bowling center that stresses an intimate, relaxed, fun and affordable atmosphere.

With so many people boasting about traveling to Austin, San Antonio and Houston, owner, Miguel Kamel was looking to put McAllen, Texas on the map. Moving forward, Kamel decided to develop and build the new $12-million-dollar hangout off Expressway 83 in Texas that is now deemed, Europa Cuisine & Entertainment. This new boutique facility is something that brings the local community a unique blend of artful culinary selections and the joy of entertainment. Following the grand opening in November of 2016, now the talk of the town, this location features a chef-inspired restaurant, innovative mixology bar, private dining and party rooms, and 12 full size lanes of QubicaAMF-equipped bowling to round out their entertainment offering.

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“The bowling we offer is not the bowling you were used to growing up,” says Miguel Kamel, Owner, Europa Cuisine & Entertainment. “We have 12 lanes of bowling that offer state-of-the-art entertainment, and even have private rooms that back up to 4 of the lanes which we can leverage for parties and corporate events.”  

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When launching this new endeavor, Kamel committed to making every visit memorable to his customers, and making Europa the place to be.  Knowing there was a unique market here in Texas he chose to leverage bowling as the anchor and began searching for how he could turn his vision into a reality. Thanks to years of experience, he knew the restaurant side of the business would do well, but choosing to add bowling was a new direction. That is when he discovered QubicaAMF Worldwide. After seeing different options, Kamel chose to install 12 lanes of Arctic Blue SPL Boutique Bowling Lanes, new XLi EDGE Pinspotters and the BES X Bowler Entertainment System.

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“Boutique Centers that are using bowling as their anchor are popping up around the world, and have proven to be a very profitable attraction,” says Wendy Smith, Director of New Business Development, QubicaAMF Worldwide. “Based on what Miguel was looking to create we were able to find the right mix of products that are helping Europa succeed, and turning his dream into the reality he hoped for.”

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Kamel shares, “We developed this boutique entertainment concept three years ago, and we are blessed to see how well it has all turned out.”

Reviews from the local community rave that the 26,500 square foot facility blows their mind, and soon will be the entertainment and culinary hub to bring patrons from a 250-mile radius to this area. Therefore, whether you are looking to have some drinks, have dinner with your family or have a night out bowling with your friends, Europa has everything the new-age customer could want.


About Europa Cuisine & Entertainment

Europa is a vision for the future that provides McAllen, Texas with a unique blend of artful culinary selections and the joy of entertainment.  A uniquely designed venue meant to deliver an unforgettable experience through four distinct scenarios: State-of the-art gaming showcased with bowling, chef-inspired restaurant, innovative mixology bar and private dining and party rooms. Europa is located at 5112 W. Expressway 83, McAllen, Texas, 78501.  www.europacuisine.com

2017/04/04

ABOUT QUBICAAMF WORLDWIDE

QubicaAMF is the largest and most innovative bowling equipment provider in the world with 600 employees worldwide. We build and modernize more bowling entertainment centers than any other company in the industry, and have an installed base of more than 10,000 centers in 90 countries. We have a sales and distribution network with worldwide reach and maintains the largest R&D team for electro-mechanical products, software, electronics and entertainment systems in the industry. The company has U.S. headquarters in Richmond, Virginia and European headquarters in Bologna, Italy.

QubicaAMF has over 100 years of experience and can provide the perfect combination of bowling equipment, products and services for new or existing bowling entertainment centers, FECs, Cinemas or any other facility in the hospitality, retail or restaurant industry.

Our ongoing mission is Making Bowling Amazing. We are convinced that bowling has so much more potential to attract and entertain even more people. With our products, we will help our customers fully unleash that potential.

QubicaAMF is the organizer of the QubicaAMF Bowling World Cup, the largest annual sporting event in terms of the number of participating countries, which promotes bowling on a global level. The company celebrated the historical 50th anniversary of the tournament in 2014.