Hollywood Bowl

EDGE String delivers a brilliant performance

Hollywood Bowl delivers a better guest experience and reduces operating costs with EDGE String pinspotters

read the full HOLLYWOOD BOWL CASE STUDy pdf 

Hollywood Bowl is the largest tenpin bowling company in the U.K. They operate 61+ centers with over 1,400 lanes; and over 13 million games are bowled there each year. Bowling is the core offering, comprising nearly 50% of total revenue. In addition to bowling, the centers offer family-focused arcades with traditional and state-of-the-art video games, along with high-quality food and beverage at their in-center full-service Hollywood Diners.

Hollywood Bowl has a passion for bringing families and friends together for affordable fun and healthy competition. Every team member works hard to inspire customers to become loyal fans through great entertainment experiences that surprise and delight on every visit. But, behind the scenes, operational experiences weren’t quite as optimal for Hollywood Bowl’s team members. In recent years, Carl Boylan, Group Technical Manager, started noticing maintenance challenges with their free-fall machines in some centers. If unaddressed, he feared these would impact their ability to deliver the great customer experience for which they are famous. “Poor performing pinspotting machines lead to frustrated guests and loss of revenue during our peak busy periods,” says Carl, a 30-year industry veteran.

“Poor performing pinspotting machines lead to frustrated guests and loss of revenue during our peak busy periods.” –Carl Boylan

“Adding to that is the fact that it’s challenging to find qualified technicians to maintain freefall machines and training on such complex machines is a long process.”

Hollywood Bowl’s Key Challenges with their Free-Fall Machines:

  • Finding and training qualified technicians
  • Maintenance costs
  • Poor reliability resulting in lost revenue during peak busy periods

downlad the full hollywood bowl case study