Creating Award-Winning Experiences With QubicaAMF

Blooloop - July 2022. Director Massimo Matteuzzi talks COVID-19 recovery, industry accolades and the future of bowling

“Bowling is a traditional game but at the same time it is for families, friends, professionals and it’s good for a lot of people who just want to have fun. The audience is wide and it is very entertaining,” says Massimo Matteuzzi, QubicaAMF’s EMEA sales director and Country Managing Director for France. He is one of the key figures behind the firm’s continued growth in the European market.
“The company has a clear mission, which is making bowling amazing. So we want to entertain people who are bowling on our lanes and our equipped venues. Simply put, QubicaAMF has become the largest and most innovative bowling equipment provider in the world.”


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QubicaAMF is the largest and most innovative bowling equipment provider in the world with 600 employees worldwide. We build and modernize more bowling entertainment centers than any other company in the industry and have an installed base of more than 10,000 centers in 90 countries. The company has a sales and distribution network with worldwide reach and maintains the largest R&D team for electro-mechanical products, software, electronics, and entertainment systems in the industry.

QubicaAMF has over 100 years of experience and can provide the perfect combination of bowling equipment, products, and services for new or existing bowling entertainment centers, FECs, Cinemas, or any other facility in the hospitality, retail, or restaurant industry. Our ongoing mission is Making Bowling Amazing. We are convinced that bowling has so much more potential to attract and entertain even more people. With our products, we will help our customers fully unleash that potential.

The company has U.S. headquarters in Richmond, Virginia and European headquarters in Bologna, Italy.