Follow us on


QubicaAMF’s Commitment to Enhancing the Customer Experience Shines Bright with its New CenterPunch Deck Lighting

CenterPunch is the only intelligent pin illumination system on the market—built for a more impactful bowling experience, fully integrated with Conqueror Pro and the BES X Bowler Entertainment System.

QubicaAMF Worldwide (QubicaAMF), the world’s leader and largest manufacturer of bowling and mini bowling products is proud to announce the launch of CenterPunch Deck Lighting, the only intelligent pin illumination built for a more impactful bowling experience. CenterPunch is the only pin deck lighting system controlled through a bowling management system—fully integrated with Conqueror Pro center management system. In addition, when combined with the BES X Bowler Entertainment System, CenterPunch is the only deck lighting system that responds to on-lane events such as strikes, spares and more, allowing centers to deliver a more impactful guest experience.


“The multi-color pin deck light alternatives on the market today tend to be one dimensional, providing flashy lighting effects and little else. CenterPunch takes pin illumination to the next level by introducing intelligent control through the Conqueror Pro center management system, along with bowler driven effects, which combine to enhance the guest experience and bowler engagement,” states Neil Pennington, Director of Product Management for Performance Equipment, QubicaAMF Worldwide. “Centers can quickly build a light show library, easily schedule shows across the center or use different shows on different lanes for different customer groups—like birthday parties or leagues. The possibilities are endless.”



CenterPunch integration with Conqueror Pro gives centers the possibility to easily design and deliver unique light shows to across the center or cater to diverse customer segments by lane. These can be scheduled in advance through Conqueror Pro or done on the fly for special promotions or events. In addition, Conqueror Pro integration allows centers to offer a Virtual Concierge, guiding bowlers to their lane at check-in or guiding leagues through practice. Integration with the BES X Bowler Entertainment System enables the lighting effects to uniquely respond to strikes, spares, gutter balls and more, driving additional excitement and engagement among bowlers.


For more information on how CenterPunch can enrich the bowling and entertainment center environment and enhance the customer experience visit CenterPunch Product Page



QubicaAMF Worldwide is the world’s leading manufacturer and marketer of bowling and mini bowling products. With worldwide headquarters near Richmond, Virginia and European headquarters in Bologna, Italy, the company offers a complete line of high-quality, innovative solutions for new and existing bowling and entertainment centers.

QubicaAMF has over 75 years of experience, an installed base of more than 10,000 centers worldwide and can provide the perfect combination of bowling equipment, products and services to build a traditional bowling center, an FEC or entertainment facility to suit any budget. The company has sales offices in 10 countries, a distributor network with worldwide reach and maintains the largest R&D team for software, electronics and entertainment systems in the industry.

QubicaAMF is the organizer of the QubicaAMF Bowling World Cup, the largest annual sporting event in terms of the number of participating countries, which promotes bowling on a global level. The company celebrated the historical 50th anniversary of the tournament in 2014.