QubicaAMF’s Commitment to Enhancing the Customer Experience Shines Bright with its New CenterPunch Deck Lighting

CenterPunch is the only intelligent pin illumination system on the market—built for a more impactful bowling experience, fully integrated with Conqueror Pro and the BES X Bowler Entertainment System.

QubicaAMF Worldwide (QubicaAMF), the world’s leader and largest manufacturer of bowling and mini bowling products is proud to announce the launch of CenterPunch Deck Lighting, the only intelligent pin illumination built for a more impactful bowling experience. CenterPunch is the only pin deck lighting system controlled through a bowling management system—fully integrated with Conqueror Pro center management system. In addition, when combined with the BES X Bowler Entertainment System, CenterPunch is the only deck lighting system that responds to on-lane events such as strikes, spares and more, allowing centers to deliver a more impactful guest experience.


“The multi-color pin deck light alternatives on the market today tend to be one dimensional, providing flashy lighting effects and little else. CenterPunch takes pin illumination to the next level by introducing intelligent control through the Conqueror Pro center management system, along with bowler driven effects, which combine to enhance the guest experience and bowler engagement,” states Neil Pennington, Director of Product Management for Performance Equipment, QubicaAMF Worldwide. “Centers can quickly build a light show library, easily schedule shows across the center or use different shows on different lanes for different customer groups—like birthday parties or leagues. The possibilities are endless.”



CenterPunch integration with Conqueror Pro gives centers the possibility to easily design and deliver unique light shows to across the center or cater to diverse customer segments by lane. These can be scheduled in advance through Conqueror Pro or done on the fly for special promotions or events. In addition, Conqueror Pro integration allows centers to offer a Virtual Concierge, guiding bowlers to their lane at check-in or guiding leagues through practice. Integration with the BES X Bowler Entertainment System enables the lighting effects to uniquely respond to strikes, spares, gutter balls and more, driving additional excitement and engagement among bowlers.


For more information on how CenterPunch can enrich the bowling and entertainment center environment and enhance the customer experience visit CenterPunch Product Page



QubicaAMF is the largest and most innovative bowling equipment provider in the world with 600 employees worldwide. We build and modernize more bowling entertainment centers than any other company in the industry and have an installed base of more than 10,000 centers in 90 countries. The company has a sales and distribution network with worldwide reach and maintains the largest R&D team for electro-mechanical products, software, electronics, and entertainment systems in the industry.

QubicaAMF has over 100 years of experience and can provide the perfect combination of bowling equipment, products, and services for new or existing bowling entertainment centers, FECs, Cinemas, or any other facility in the hospitality, retail, or restaurant industry. Our ongoing mission is Making Bowling Amazing. We are convinced that bowling has so much more potential to attract and entertain even more people. With our products, we will help our customers fully unleash that potential.

The company has U.S. headquarters in Richmond, Virginia and European headquarters in Bologna, Italy.