QubicaAMF UK Partners with the British Tenpin Bowling Association to Sponsor Team England

“QubicaAMF UK is extremely proud to be supporting Team England at this exciting time, with so much talent and dedication to the sport of tenpin bowling,” said Country Managers Darren Lewis and John Emmett.

QubicaAMF UK is delighted to announce our official sponsorship of Junior and Adult Team England as part of a partnership with the British Tenpin Bowling Association (BTBA).  The sponsorship will be for two years and includes Team England undertaking to hold some of their practice sessions and a sponsored tournament in a QubicaAMF equipped string machine centre.  As the sole bowling manufacturer sponsor, the athletes will also be promoting our brand on their uniforms and taking part in photoshoots to help promote the sport. 

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“I am delighted that QubicaAMF will be supporting Team England in 2022 and 2023 as our bowling manufacturer sponsor.  QubicaAMF is the largest bowling equipment provider in the world, and we are very pleased to be working alongside them,” said Chairman Lisa Blann.  “At the BTBA we understand the huge importance that QubicaAMF has in today’s marketplace and with the installation of string machines increasing all the time, we look forward to working with them to further promote the sport of tenpin bowling and help make our sport thrive.  We understand that this technology will be the future of tenpin bowling and together we hope to be able increase the awareness of what this will mean for our sport.”

“QubicaAMF UK is extremely proud to be supporting Team England at this exciting time, with so much talent and dedication to the sport of tenpin bowling,” said Country Managers Darren Lewis and John Emmett.  “Team England’s determined approach to the sport perfectly mirrors our core brand values, making this partnership a natural fit.”

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QubicaAMF Worldwide is the exclusive long-term bowling equipment partner of the International Bowling Federation. 




About the BTBA

The British Tenpin Bowling Association (BTBA) is the official governing body of tenpin bowling in England. It was formed on May 26, 1961, by Maurice Glazier, who was the first General Secretary of the BTBA. The current Chairman of the BTBA is Lisa Blann.


The BTBA is recognised by the International Bowling Federation as the official sanctioning body in England and is responsible for the protection, integrity and development of the sport.  As the governing body of the sport in this country, it provides a comprehensive service to all its members.


The British Tenpin Bowling Association was established to promote and improve the sport of Tenpin Bowling. It aims to ensure that all people, irrespective of age, gender, disability, ethnicity, sexual orientation, or social status have a genuine and equal opportunity to participate in the sport at all levels and in all roles.


For more information on the BTBA, please visit



Media Contacts:



Stephanie Darby

Marketing Director

QubicaAMF Worldwide


Stuart Watson
Digital Media and Public Relations
British Tenpin Bowling Association




QubicaAMF is the largest and most innovative bowling equipment provider in the world with 600 employees worldwide. We build and modernize more bowling entertainment centers than any other company in the industry and have an installed base of more than 10,000 centers in 90 countries. The company has a sales and distribution network with worldwide reach and maintains the largest R&D team for electro-mechanical products, software, electronics, and entertainment systems in the industry.

QubicaAMF has over 100 years of experience and can provide the perfect combination of bowling equipment, products, and services for new or existing bowling entertainment centers, FECs, Cinemas, or any other facility in the hospitality, retail, or restaurant industry. Our ongoing mission is Making Bowling Amazing. We are convinced that bowling has so much more potential to attract and entertain even more people. With our products, we will help our customers fully unleash that potential.

The company has U.S. headquarters in Richmond, Virginia and European headquarters in Bologna, Italy.