QubicaAMF Expands its Distribution Alliance with Bowltech

In addition to managing parts and supplies operations, Bowltech will manage modernization sales, new center development and service for the Swedish market.

QubicaAMF Worldwide is pleased to announce that it has expanded its agreement with Bowltech to be its full line distributor in the Swedish market. In addition to representing QubicaAMF as its exclusive and full line distributor in Denmark, and managing sales and distribution for QubicaAMF aftermarket products in Sweden, Bowltech will now be responsible for Modernization sales, New Center Development and Service in this market as well. This agreement is the continuation of the collaboration between the two companies, which began in June 2009.
“With this change, the long-term presence of the QubicaAMF brand in Sweden is secured. It has not been an easy decision to close a sales office that has such long history in the bowling industry; however, Bowltech is the perfect partner to represent the complete line of premium QubicaAMF products both now and over the long-term,” says Folkert Nievelstein, Regional Sales Manager for QubicaAMF International Sales & Service.
“We recently opened a new 1860m2 facility in Boras, including a warehouse, which will allow us to maintain product levels to support the local market and better service customers as we take on this new role,” says Claus Roed, Managing Director Bowltech, Scandinavian Operations. “We are excited about the opportunity to add QubicaAMF capital equipment to the parts and supplies offering in Sweden. It’s a natural fit for this market, as well as a great fit for our operation.”


                                                                              Bowltech headquarters                                                                       




                                                                                                                   Warehouse in Boras

To celebrate the expansion of the relationship with QubicaAMF, Bowltech will be organizing a unique Trade Show event in Copenhagen on May 3rd for center operators from the region. During the event attendees will be able to take a look behind the scenes in the Copenhagen Bowl & Event Center, meet the Bowltech business partners and see the latest products available in the industry.
Bowltech is headquartered in Made, The Netherlands and is a major European distributor of bowling products, with warehouses and service centers located throughout Europe, including in the UK, France, Sweden, Germany, Holland and Denmark. Additional information about Bowltech is available on the web at
Stephanie Darby, WW Marketing Communications Manager
QubicaAMF Worldwide
Folkert Nievelstein, Regional Sales Manager, International Sales & Service
QubicaAMF Worldwide
+31 (0) 6 4643 2974
Claus Roed, Managing Director, Scandinavian Operations
+46 33 24 19 10



QubicaAMF is the largest and most innovative bowling equipment provider in the world with 600 employees worldwide. We build and modernize more bowling entertainment centers than any other company in the industry and have an installed base of more than 10,000 centers in 90 countries. The company has a sales and distribution network with worldwide reach and maintains the largest R&D team for electro-mechanical products, software, electronics, and entertainment systems in the industry.

QubicaAMF has over 100 years of experience and can provide the perfect combination of bowling equipment, products, and services for new or existing bowling entertainment centers, FECs, Cinemas, or any other facility in the hospitality, retail, or restaurant industry. Our ongoing mission is Making Bowling Amazing. We are convinced that bowling has so much more potential to attract and entertain even more people. With our products, we will help our customers fully unleash that potential.

The company has U.S. headquarters in Richmond, Virginia and European headquarters in Bologna, Italy.