The QubicaAMF eShop Now Makes It Amazingly Easy to Manage Parts and Supply Orders

Designed around center needs and with an intuitive user interface, the eShop offers amazingly easy ways to find parts quickly, ensure they’re the right parts and manage purchases more efficiently.


QubicaAMF Worldwide (QubicaAMF), the largest bowling products company in the world, is proud to announce the launch of the QubicaAMF eShop, its new online store for OEM parts and center supplies. The site’s revolutionary all visual user interface, never seen in bowling before, along with several exclusive features make it extremely intuitive and amazingly easy to use and navigate. With the eShop, centers can find the parts they need quickly, ensure they are the right parts and manage purchases more efficiently.


“We are very excited to provide our customers a much better way to manage their parts and supplies orders with the eShop,” states Emanuele Govoni, Chief Executive Officer of QubicaAMF. “Our customer service team has spent thousands of hours taking orders over the phone and understanding center challenges. We’ve matched that with the largest investment ever in research and development for an industry e-commerce platform, and after three years of extensive work, we have designed the best site in bowling around centers’ specific needs. Our aim was to ensure the eShop would allow a purchase experience aligned with sites like Amazon, Grainger and Home Depot. I am very pleased to say that with the eShop we are bringing our customers a true world-class, simplistically sophisticated platform that matches the quality of the best e-commerce sites in the world.”


We know that centers often have limited or outdated information when it comes to placing parts orders. With exclusive features such as Smart Search and assembly diagrams with hotspots for all pinspotter types, the eShop helps customers find the parts they need quickly even if they only have a partial number, know only the machine type or location of the part on the machine. And, with thousands of photographs at multiple angles, up-to-date cross references and part validation, centers can be assured they are ordering the right part eliminating the snowball effect of delaying orders, slowing down a repair, removing a lane from operation and reducing revenue opportunities.


The eShop also provides multiple features to help centers better manage their parts and supply orders on their time, and with 24/7 access to account history and technical information. For example, centers can add users to their account and grant them the permissions they need, whether it’s to browse and send orders for approval, or to check out on the spot. With Quick Order, the Upload Tool and Easy Order House Ball and Rental Shoe forms the order process is streamlined and simplified and any specials or discount level savings will automatically be applied at check-out.


“Using the QubicaAMF eShop has made my life easier and allowed me to be more efficient in my job,” states Bobby Wilson, Head Mechanic, Coconut Bowl. “The site is easy to navigate. I no longer have to dig through manuals or call in for part numbers because everything I need is right in front of me. If I don’t know the exact name or part number I can click through the drill down menus and zoom in on the parts to make sure I order the right parts quickly.”


“We invested a significant amount of time and effort in designing a revolutionary interface that is very visual, including industry first features, menus and high-quality images,” says Massimo Baraldi, Chief Technology Officer of QubicaAMF “If you try our eShop you will be amazed to see how easy it is now to find the parts you need very quickly from the first time you log on.”


With the QubicaAMF eShop, it’s easy to find the parts you need, ensure they’re the right parts, and get better information to help you improve your business. For more information or to register for the eShop visit



QubicaAMF is the largest and most innovative bowling equipment provider in the world with 600 employees worldwide. We build and modernize more bowling entertainment centers than any other company in the industry and have an installed base of more than 10,000 centers in 90 countries. The company has a sales and distribution network with worldwide reach and maintains the largest R&D team for electro-mechanical products, software, electronics, and entertainment systems in the industry.

QubicaAMF has over 100 years of experience and can provide the perfect combination of bowling equipment, products, and services for new or existing bowling entertainment centers, FECs, Cinemas, or any other facility in the hospitality, retail, or restaurant industry. Our ongoing mission is Making Bowling Amazing. We are convinced that bowling has so much more potential to attract and entertain even more people. With our products, we will help our customers fully unleash that potential.

The company has U.S. headquarters in Richmond, Virginia and European headquarters in Bologna, Italy.