Photo Finish at the Richmond Raceway for Bowling

Year 3 of the Sponsorship between the PWBA and QubicaAMF culminates with a weeklong of bowling excitement on the championship lanes at the Richmond Raceway

Champion with Pat.jpg



Once again, the season finale of the Professional Women’s Bowling Association (PWBA) Tour took place at the Richmond Raceway (RR) in Richmond, Virginia during the track’s fall NASCAR race week activities. As part of its sponsorship with the PWBA, Richmond-based QubicaAMF installed 4 state-of-the-art bowling to be used throughout the week.


The PWBA Tour Championship took place September 16-18 in the Old Dominion Building at the Richmond Raceway Complex.  The 16-player field was comprised of PWBA members who either won events or were top point earners for the season. The finals were televised on CBS Sports Network on Sept. 18, highlighting an amazing week where Shannon O’Keefe (2018 QubicaAMF Bowling World Cup Champion) claimed her second career Professional Women’s Bowling Association Tour Championship.




“QubicaAMF is committed to the support and growth of competitive bowling, and we’re thrilled to have continued this partnership with the PWBA,” shares QubicaAMF Chairman, Pat Ciniello. “We’re excited to have an integral part in what was a tremendous event for the sport of bowling as well as our local community here in Richmond, Virginia where we are the largest manufacturer of bowling products in the world.”


In addition to the Tour Championship, QubicaAMF and Go Bowling supported the weeklong race festivities by allowing NASCAR guests to enjoy the championship lanes for themselves. Friday and Saturday both featured events where guests were able to try out the lanes for themselves and even experience HyperBowling, a revolutionary new way to bowl featuring an interactive bumper experience. 


The big strike of the week was collaborating up with the Special Olympics of Virginia to bring athletes on to the lanes and bowl with some of the PWBA Tour Championship finalist that were on hand to represent the Go Bowling brand.  However, Shannon O’Keefe wasn’t the only big winner on the lanes because Special Olympics of Virginia Athlete of the Year, William Duquette was in attendance as well to show those pros a thing or two. 


This marks the second year that the Special Olympics has teamed up with the PWBA, Richmond Raceway and QubicaAMF to bring together an amazing event that went the entire week.




QubicaAMF is the largest and most innovative bowling equipment provider in the world with 600 employees worldwide. We build and modernize more bowling entertainment centers than any other company in the industry, and have an installed base of more than 10,000 centers in 90 countries. We have a sales and distribution network with worldwide reach and maintains the largest R&D team for electro-mechanical products, software, electronics and entertainment systems in the industry. The company has U.S. headquarters in Richmond, Virginia and European headquarters in Bologna, Italy.

QubicaAMF has over 100 years of experience and can provide the perfect combination of bowling equipment, products and services for new or existing bowling entertainment centers, FECs, Cinemas or any other facility in the hospitality, retail or restaurant industry.

Our ongoing mission is Making Bowling Amazing. We are convinced that bowling has so much more potential to attract and entertain even more people. With our products, we will help our customers fully unleash that potential.

QubicaAMF is the organizer of the QubicaAMF Bowling World Cup, the largest annual sporting event in terms of the number of participating countries, which promotes bowling on a global level. The company celebrated the historical 50th anniversary of the tournament in 2014.