QubicaAMF Previews HyperBowling During IAAPA Attractions Expo

HyperBowling is a revolutionary product that has the power to expand the reach of bowling and unleash its full potential—to enable bowling and entertainment centers to attract and entertain more people, more often.


After nearly three years of research, development and planned testing, HyperBowling will leave a mark on the history of Bowling. QubicaAMF Worldwide (QubicaAMF), the world’s leader and largest manufacturer of bowling and mini bowling products, is previewing HyperBowling, a revolutionary new product for the bowling and entertainment industry at the IAAPA Attractions Expo in Orlando this week. HyperBowling is a high-tech blend of software, advanced physical materials and mechanical design, futuristic user interfaces and all-new electronics and sensors—an unprecedented blend of technological sophistication for the industry—and fully integrated with BES X, the world’s only Bowler Entertainment System.

An all new product, HyperBowling has the power to enable bowling and entertainment centers unleash the full potential of bowling to truly expand the reach of bowling beyond everyone’s imagination. With HyperBowling you don’t need to be a bowler to win. HyperBowling is like a physical video game on a bowling lane. It features four different games and provides a ‘wow’ visual experience designed to draw attention and drive traffic.


“We truly believe that bowling has so much more potential to attract and entertain even more people, more often,” says Emanuele Govoni, CEO of QubicaAMF. “The sophisticated technologies behind this product are truly amazing. Throughout my entire career, I have never been as excited about a new product as I am today about HyperBowling. The product is so smart and so compelling for both consumers and proprietors.”


“HyperBowling is the first of our planned new products to unleash the future of bowling. It is a testament to our commitment to continue to develop major products to drive the success of bowling-based entertainment,” states Pat Ciniello, Chairman of the Board of QubicaAMF and owner of seven bowling and entertainment centers in southwest Florida. “I truly believe proprietors and new center investors will be as impressed and excited about this product and its potential as I am as a proprietor. HyperBowling has the potential to be a gamer changer for our industry.”

“We are incredibly excited to share a preview of HyperBowling at IAAPA,” says Kelly Wilbar, Director, Scoring and Technology Solutions for QubicaAMF. “HyperBowling goes above and beyond to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits and ultimately center revenue. There’s nothing else like it in the market.”


We invite you to stop by our booths, 406 and 606, during the IAAPA expo to see and try HyperBowling first-hand.


Join the HyperBowling revolution at Bowl Expo in Las Vegas, June 17 – 21, 2018.

Click here to know more


Note: HyperBowling is a registered trademark of QubicaAMF in the U.S. and in other countries. HyperBowling, its features and technologies are patent pending in the U.S. and in other countries.



QubicaAMF is the largest and most innovative bowling equipment provider in the world with 600 employees worldwide. We build and modernize more bowling entertainment centers than any other company in the industry and have an installed base of more than 10,000 centers in 90 countries. The company has a sales and distribution network with worldwide reach and maintains the largest R&D team for electro-mechanical products, software, electronics, and entertainment systems in the industry.

QubicaAMF has over 100 years of experience and can provide the perfect combination of bowling equipment, products, and services for new or existing bowling entertainment centers, FECs, Cinemas, or any other facility in the hospitality, retail, or restaurant industry. Our ongoing mission is Making Bowling Amazing. We are convinced that bowling has so much more potential to attract and entertain even more people. With our products, we will help our customers fully unleash that potential.

The company has U.S. headquarters in Richmond, Virginia and European headquarters in Bologna, Italy.