News

QubicaAMF and Synergy Restaurant Consultants Form Alliance to Extend Bar and Restaurant Services to the Bowling and Entertainment Industry

Bowling and entertainment facilities will have access to an exclusive set of start-up bar and restaurant service packages

QubicaAMF Worldwide, the market leader in the bowling and entertainment industry, and Synergy Restaurant Consultants, a nationally recognized restaurant consulting company, are proud to announce a newly formed alliance. The alliance between the two companies will enable new bowling and entertainment investors to benefit from food and beverage start-up services to create facilities where restaurants and bars are well integrated with the entertainment offering, enhancing the guest experience and gross revenues.
As part of the agreement, Synergy Restaurant Consultants will offer, exclusively to QubicaAMF clients in the United States, a package of start-up services intended for two specific types of bar and restaurant operations: fast casual and casual dining, which are the most relevant for entertainment centers today.
 
“In recent years we’ve seen a trend of the convergence between dining and entertainment, which is reflected by the increased number of Boutique Bowling and Hybrid Entertainment Centers that have been leading the new center development in US,” says Riccardo Cuppi, New Center Product and Segment Manager for QubicaAMF Worldwide.
Wendy Smith, New Business Development Manager at QubicaAMF Worldwide adds, “While it’s true that most new centers are incorporating a significant portion of their investment in food and beverage offerings, many times these operations don’t perform as well as planned. These tailored packages, along with Synergy’s expertise in this area, will provide investors a turnkey solution when it comes to effectively including bar or restaurant offerings into the mix.”
“Restaurants are our core business, we have helped so many independent operators and restaurant chains over the last 25 years to reach a position of competitive advantage that we are now really excited to support bowling and entertainment investors with their food and beverage strategies,” says Danny Bendas, Managing Partner at Synergy Restaurant Consultants. “We understand the importance of combining food with bowling and entertainment to provide guests with a unique experience, and are excited about this alliance and long term partnership with QubicaAMF.”
The two companies, serving two different complementary industries, have one common purpose, to make investors and operators successful in their business by offering products and services that drive results in terms of efficiency, innovation, guest experience, repeat visits and ultimately revenues and return on investment.
“We understand the importance of food and beverage in new bowling and entertainment centers, which can account for more than 50% of total facility revenue. Partnering with market experts for services that are outside of our core business, such as food and beverage, is a win-win. The knowledge and experience this alliance will bring to our clients will be unparalleled,” states Jay Buhl, Senior Vice President of Sales for The Americas for QubicaAMF Worldwide.
Contacts
Wendy Smith - New Business Development Manager
QubicaAMF Worldwide
WSmith@QubicaAMF.us
(804) 559-8675
Danny Bendas - Managing Partner
Synergy Restaurant Consultants
Danny@SynergyConsultants.com
(830) 385-1981

2012/02/29

ABOUT QUBICAAMF WORLDWIDE

QubicaAMF is the largest and most innovative bowling equipment provider in the world with 600 employees worldwide. We build and modernize more bowling entertainment centers than any other company in the industry, and have an installed base of more than 10,000 centers in 90 countries. We have a sales and distribution network with worldwide reach and maintains the largest R&D team for electro-mechanical products, software, electronics and entertainment systems in the industry. The company has U.S. headquarters in Richmond, Virginia and European headquarters in Bologna, Italy.

QubicaAMF has over 100 years of experience and can provide the perfect combination of bowling equipment, products and services for new or existing bowling entertainment centers, FECs, Cinemas or any other facility in the hospitality, retail or restaurant industry.

Our ongoing mission is Making Bowling Amazing. We are convinced that bowling has so much more potential to attract and entertain even more people. With our products, we will help our customers fully unleash that potential.

QubicaAMF is the organizer of the QubicaAMF Bowling World Cup, the largest annual sporting event in terms of the number of participating countries, which promotes bowling on a global level. The company celebrated the historical 50th anniversary of the tournament in 2014.