“I put BES X in, and in the last five or six months we’re seeing about a 20% increase over our original year of operation.” – Ricky Bourgeois, Vice President, MALCO Theaters


Change the Bowler Experience and
Drive Significant Business Results with BES X


Given the opportunity to put the BES X Bowler Entertainment System in his new facility, Ricky Bourgeois, VP of MALCO Theaters, admits to being “blown away.” MALCO had opened the Premier Lanes Oxford facility with BES X about a year prior, and the system delivered almost an immediate return on investment. Aside from living up to its status as the world’s only full-fledged bowler entertainment system, BES X has been great for Premier’s bottom line as well, and has helped differentiate them from the competition.

No other system is more tested or trusted than BES X. With over 180 million games bowled, it is changing the experience by giving customers what they want. And, proprietors are experiencing the results—on average, a 20% increase in revenue the first year after installing BES X.

850+ BES X CENTERS | 15,000+ BES X LANES | 700+ BES X CITIES | 70+ BES X COUNTRIES


Fill out the information below for us to send you the exclusive Premier Lanes Case Study

* mandatory fields