Redefine the Bowling Experience. Grow Your Business

BES X is the most innovative, and the world’s only, Bowler Entertainment System.

Only BES X is designed to maximize every aspect of what makes bowling appealing to customers by delivering more fun, more ways to socialize and more competitive excitement—all while making it easier, more comfortable and more relaxing for people of all ages.

A new BES X center comes online somewhere around the world every 45 hours. And, BES X centers report:

  • typical increases in bowling revenue from new customers and longer play—with Open Play increases anywhere from 9% - 25%
  • increase in birthday party and corporate/group event business—number of events, size of each party and revenue per person
  • customers are most driven to exclusive features like Mad Games, YouToons, Selfie Grids and the ability to choose their experience directly from the console
  • a “rising tide” effect on total revenues after adding BES X—when people bowl more, they spend more everywhere in the center

EXTREME Fun for Everyone

Having fun is the primary reason that people come to bowling and entertainment centers. But proprietors have told us that the traditional tenpin game is too long and not easy to understand for many customers, and that traditional scoring systems don’t adapt to the individual tastes of different customer segments. Only BES X gives you the widest and most innovative variety of on-lane entertainment options available anywhere.


EXCITING competitive play

The competitive element is a key component of the bowling experience. Young or old. Expert or novice. Everyone likes to win, whether beating friends at a friendly game or putting it on the line for the big tournament trophy. BES X enhances competitive play at any level—fun or sport.

EXTENDED social reach

People go bowling to socialize, but traditional scoring systems don’t allow bowlers to extend their reach beyond their lanes. Let them socialize with other people in the center, and you’ve made a “friend” for life. A BES X exclusive.

An EXCEPTIONALLY easy & relaxing experience

It’s simple. People bowl because the experience is enjoyable, relaxing and worry-free. And they don’t bowl when it isn’t. That’s why we made BES X the easiest and smartest system in the world to interact with, slashing the time customers spend trying to figure things out. Now they can spend more time enjoying their stay.


Access related brochures, case studies and more. 

BES X Demo

The BES X Demo was developed to give you a taste of the unique experience BES X can bring to your center and your customers. Feel free to maneuver through the demo and discover all that BES X has to offer.

get in touch

Boost your center with the most experienced partner in the business. A partner who will stand by you and guide you all the way.