INVESTING IN BOWLING: endless possibilities for any budget.
From bowling centers to family entertainment centers (New FEC).
What type of bowling center do you envision?
The good news is, there are many options depending on your budget, business objectives, individual tastes, and the market segments you want to pursue. Even better, QubicaAMF is the world’s foremost authority for building them all.
Family Entertainment Centers (FECs)
By definition, FECs tailor their services to all genders and age groups.
They feature a multitude of attractions, such as bowling, mini-bowling, arcade games, laser tag, go-carts, bumper cars and video games. Plus, they often offer child-friendly play areas, and also have facilities for birthday parties, which make a substantial revenue contribution.
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Boutique Centers
Boutique Centers blend bowling, music and socialization, where the atmosphere and up-scale food and beverage offerings play a significant role in terms of revenue.
Offering a hip and energetic environment, they frequently cater to young adults and adults.
Tenpin bowling and/or mini-bowling dominate the entertainment side, although other attractions are often part of the mix as well.
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Hybrid Entertainment Center
As the industry evolves, new trends and business models are emerging. And Hybrid Centers are the result.
Traditional centers are trending towards incorporating a wider variety of bowling attractions, creating a hybrid entertainment concept combining elements of FECs—a model that might offer league play Sunday through Wednesday, refocusing on open play and/or family entertainment the rest of the week.
Yet this hybrid concept might also blend the FEC and boutique business models, including a variety of activities in conjunction with bowling—still the anchor attraction. As a social opportunity for adults and young adults, upscale food and beverage sales provide a large part of the revenue.
See Hybrid Entertainment Center gallery
Traditional Bowling
These are the most common and diverse of all models.
As the name suggests, bowling is the core business and main source of revenue—typically about 70% of total income, with leagues & tournaments and open play contributing equally.
Because bowling is so prominent, most offer only a limited number of other attractions, such as billiards and video games. And it’s for this reason that restaurants, if present, get a smaller share of the limelight. Pro shops are usually present in type of center.
See Traditional Bowling Center gallery
New FEC